What Does it Cost?
Your Cost per Visit (CPV) for your email campaigns is determined by your Click Through Rate (CTR) as follows:
| CTR |
CPV |
| Less than 1% |
$1.00 |
| 1% to 3% |
$0.25 |
| 3% to 7% |
$0.10 |
| 7% to 13% |
$0.05 |
| Over 13% |
$0.03 |
Your CPV for your first campaign is set at $0.10/visit and from then on your CTR is calculated as follows:
CTR = Actual Visits / Emails Sent
As you send future email campaigns we continually update your CTR. Your cumulative CTR is then used to determine your CPV for the next email campaign.
Double Opt-in - Clean email lists reduce your costs. The more "Bounces" or "SPAM Compliants" email addresses removed from your email address list, the lower the number of Emails Sent, and the higher the Click Through Rate (CTR). The higher the CTR, the lower the Cost Per Visit (CPV)
Typically, because you do not pay for undelivered or unopened email, your overall costs with Pay Per Visit Email will be significantly less than paying for every email sent, as demonstrated in the cost examples above, increasing your ROI for each email campaign.
- Pay Per Visit Email Marketing - Cheap Email Marketing - Affordable Email Marketing -