The Pay Per Visit Email Bloggers
The purpose of this blog is to provide insightful observations and useful tips to help you make the best decisions on your email marketing and social media strategies and tactics.
Stephanie Fischbach
Stephanie brings over ten years of exceptional customer service experience to the email marketing industry, receiving customer service training from organizations like the Ritz Carlton and several others. By understanding the value in communicating effectively, she has been able to provide them with an optimal customer experience.
Google +1
Follow stephanie fischbach on
Tag Archives: Stewart Friedman
Marketing Attribution
There are many methods for marketing products and services to prospects and customers. Marketers have had a difficult time attributing a particular event to a particular marketing channel, so they typically defaulted to something like a “First Click” or a … Continue reading
Posted in Multichannel Marketing
Tagged marketing attribution, marketing channel, Stewart Friedman
Leave a comment
Right on Target – Triggered Email Campaign
While traditional bulk email is holding its own in terms of volume and reach, marketers are fine tuning their marketing plans to include much more targeted email campaigns that rely on the customer’s own actions. Triggered email marketing is a … Continue reading
Email as a Tool for Product Replenishment
Consumers are constantly using items in their personal and business lives that get used up over time. Typically, there is a pattern to this consumption and the time frames are relatively consistent and predictable. Over time, marketers have figured out … Continue reading
The Use of Email in Political Campaigns
Email in Modern Politics In the 21st Century political candidates for office, from President on down to Dog Catch, are marketed like products you buy in the store. Email campaigns have become a key element in the modern political campaign. … Continue reading
Posted in Email Content, Uncategorized
Tagged can-spam, email in politics, Opt-in, Stewart Friedman
Leave a comment
Canada’s Anti-SPAM Law (CASL)
What is CASL At the end of 2010 Canada passed an anti-SPAM law called Canada’s Online Protection Legislation (COPL), more commonly known as Canada’s Anti-SPAM Law (CASL). This law covers a full range of digital issues including sending … Continue reading
Posted in Email Content, Email Creative, Uncategorized
Tagged can-spam, CASL, Opt-in Email, spam, Stewart Friedman
Leave a comment
