Tag Archives: marketing channel

Marketing Attribution

There are many methods for marketing products and services to prospects and customers.  Marketers have had a difficult time attributing a particular event to a particular marketing channel, so they typically defaulted to something like a “First Click” or a … Continue reading

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What Channel do you Watch? Marketing Channel ROI

Marketing dollars are tight, whether you are a big, international organization with multiple divisions, or you are a small mom and pop shop hawking your wares in a small local market.  When determining what marketing channel to utilize to reach … Continue reading

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