The Pay Per Visit Email Bloggers
The purpose of this blog is to provide insightful observations and useful tips to help you make the best decisions on your email marketing and social media strategies and tactics.
Stephanie Fischbach
Stephanie brings over ten years of exceptional customer service experience to the email marketing industry, receiving customer service training from organizations like the Ritz Carlton and several others. By understanding the value in communicating effectively, she has been able to provide them with an optimal customer experience.
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Category Archives: Privacy and Permission
Facebook Marketing Moves Beyond the Side Panel
Over the past couple months, there has been a significant increase in Facebook highlighting their advertising options for those who have a Business Page or are interested in this feature. Personally, when I think of advertisements on Facebook, I envision … Continue reading →
Email Deliverability – Blacklists and Whitelists
Deliverability is a key statistic that email marketers follow to determine the success, or failure, of an email campaign. After all, if the email is not delivered to the intended recipient, then it is not opened, not read and, most … Continue reading →
Posted in Metrics & Analytics, Privacy and Permission, Uncategorized
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Tagged email blacklist, email deliverability, email white list, spam, Stewart Friedman
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The Unsubscribe Link – It Can Be Your Friend
What is the Unsubscribe Link? Best practices, as well as the Federal CAN-SPAM Act, require that there be present in all emails a simple and plainly visible method for allowing any email recipient to opt-out of receiving any further … Continue reading →
Posted in Email Content, Privacy and Permission
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Tagged CAN SPAM Act, Opt-out, Stewart Friedman, unsubscribe, unsubscribe link
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DMARC – Controlling Spam and Phishers
DMARC – Defined A group of large, influential organizations, including Google, Yahoo, Facebook, Microsoft, LinkedIn, Bank of America, ReturnPath Fidelity, among others have banded together to begin to solve an on-going issue related to email authentication. They created a working … Continue reading →
Posted in B2B Marketing, Email Content, Privacy and Permission, Uncategorized
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Tagged DKIM, dmarc, phishing, spam, SPF, Stewart Friedman
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The CAN-SPAM Act – Important Elements
What is the CAN-SPAM Act The CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003), was signed into law by President George W. Bush on December 16th, 2003. It established the United States first national … Continue reading →
Posted in Email Content, Privacy and Permission
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Tagged CAN SPAM Act, email subject line, Opt-in, Opt-out, Stewart Friedman
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An Old Email Address Can Become a SPAM Trap
Let’s say that a few years ago you started collecting email addresses from your customers in an opt-in process for future email marketing campaigns. You have been collecting those addresses for a while now and are just starting to send … Continue reading →
