The Pay Per Visit Email Bloggers
The purpose of this blog is to provide insightful observations and useful tips to help you make the best decisions on your email marketing and social media strategies and tactics.
Stephanie Fischbach
Stephanie brings over ten years of exceptional customer service experience to the email marketing industry, receiving customer service training from organizations like the Ritz Carlton and several others. By understanding the value in communicating effectively, she has been able to provide them with an optimal customer experience.
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Category Archives: Multichannel Marketing
How Do You Choose To Operate Your Social Media?
Brand vs Individual Do you separate your personal social media accounts from your brand’s? Do you think that acting as a brand versus a human is more beneficial to your customers or your business as a whole? Below I will … Continue reading
Marketing Attribution
There are many methods for marketing products and services to prospects and customers. Marketers have had a difficult time attributing a particular event to a particular marketing channel, so they typically defaulted to something like a “First Click” or a … Continue reading
Posted in Multichannel Marketing
Tagged marketing attribution, marketing channel, Stewart Friedman
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Are Your ‘Calls to Action’ Being Heard?
What distinguishes a successful call to action from an unsuccessful one? As a marketer or web developer, this is an answer you probably seek daily, based on who the target population is of your campaign and what the message is … Continue reading
Posted in B2B Marketing, B2C Marketing, Email Content, Mobile Email, Multichannel Marketing, Uncategorized
Tagged B2B, call to action, CTA, email click-throughs, email content, email conversion, email list, email newsletter, incentive, landing page, Opt-in, opt-in email list, pay per visit email, stephanie fischbach
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How To Get Your Emails To Be Considered A “Priority”
Even though the concept of a “priority box” can be considered old news, recent statistics have uncovered the tremendous lack of understanding or interest around how to actually utilize it, especially as a marketer. According to the Econsultancy’s 2012 Email … Continue reading
Posted in Email Content, Email Creative, Metrics & Analytics, Multichannel Marketing, Trending, Uncategorized
Tagged email campaign, email click-throughs, email content, email deliverability, email layout, email marketing, email marketing campaign, email newsletter, email subject line, Marketing Emails, pay per visit email, stephanie fischbach
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Right on Target – Triggered Email Campaign
While traditional bulk email is holding its own in terms of volume and reach, marketers are fine tuning their marketing plans to include much more targeted email campaigns that rely on the customer’s own actions. Triggered email marketing is a … Continue reading
Email as a Tool for Product Replenishment
Consumers are constantly using items in their personal and business lives that get used up over time. Typically, there is a pattern to this consumption and the time frames are relatively consistent and predictable. Over time, marketers have figured out … Continue reading
Set Yourself Apart From the Rest
A good rule of thumb, as a business today, is to always be thinking of new ways to make your corporation or brand bigger and better than the rest. In competitive markets, you must set yourself apart in order to … Continue reading
Posted in B2B Marketing, B2C Marketing, Multichannel Marketing, Social Media
Tagged B2B, competitive markets, customer service, disney, email marketing, empower employees, increase sales, internet marketing, Marketing Emails, pay per visit email, service recovery, set yourself apart, stand out, unique
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Inbound Marketing: The Pushy Salesman’s Kryptonite
Marketing is an integral part to any business, but how you decide to market your business is up to you. With the help of growing technology, there are two different approaches to marketing, inbound and outbound marketing. Outbound Marketing includes … Continue reading
