Category Archives: Email Creative

What does it take to ensure an “always” for display images? And what happens if they don’t?

Valuable content. That would probably be the obvious choice. Think about what makes you hit that “Always Display Images” link. What differentiates that message from the regular “Display images” one time link? Sure, if you find yourself continuously opening and … Continue reading

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Top THREE ‘Must Haves’ for your first email campaign

Interesting in adding email marketing to the mix? Not sure where to begin? It seems as if there are a few different ways to attack email marketing. The one extreme is to plan and plot the foreseeable goals and plans … Continue reading

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Don’t you want your followers to engage with your brand?

With an abundance of literature, tips, blogs and other resources available online, it’s easy for your blog or message to get lost. So what do the pros say to do? Keep things short, simple and concise, in fear of losing … Continue reading

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Games + Email Marketing?

In the world of Emarketing, there’s a recent buzz about Gamification and how it has already and is expected to impact the Email Marketing industry. Gamification, for those who are not aware, is the integration of game dynamics into either … Continue reading

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The Top 5 Things You Need to Know About the New Microsoft Outlook

With the recent release of Microsoft’s new Outlook interface, I thought it would be appropriate to go over some of the new features and looks that have gotten everyone excited about this. And if it wasn’t confusing enough, naming it … Continue reading

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Can Your Customers Tell If You’re Actively Listening?

I’m not sure about you, but one of the most aggravating things is talking to someone who you know is not listening to a word you say. It almost seems humorous, the fact that someone who works with people all … Continue reading

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Dare to “Drip?” Important points you need to know about “Drip Marketing”

Are you aware of the concept of “drip marketing?” Many marketers today believe in the Law of 29, which states that the average prospect will not turn into a customer until they have viewed the message 29 times.  In lieu … Continue reading

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