If you’ve ever been responsible for email marketing, whether it be as an Email Service Provider (ESP), Marketer, Business or Individual, one of your main concerns should be the deliverability of your message. Deliverability refers to whether or not your message got to its destination or not. Several factors can inhibit this from happening such as a poor email list, reputation and tough spam filters, just to name a few. In this article, I will outline FIVE ways you can increase this deliverability, with the help of Mequoda,to ensure that your message gets to your reader.
- Stay Relevant – This has been a hot topic recently, as it should be. Especially with the rise of personalization, comes personalization gone wrong. Ever receive an email that outlines specials on dresses and heels and you’re a guy? Or how about you purchase airline tickets for a vacation, only to be bombarded with emails with other deals that week? Make sure you stay relevant to what your reader wants and what they requested from you.
- Try to Win back your customers with incentives – This may seem obvious, but offer your readers an incentive to join your newsletter and/or continue to receive it. If they don’t fid value in what you are saying, then they’ll probably dump you.
- Remove your unsubscribes and inactives – This may also seem like an obvious point, but you would be surprised to hear how many people don’t remove unsubscribes, or it takes them months and months to do so. This is how and why you get spammed. And then your reputation suffers for it.
- Use filter friendly verbiage in your subject line and body content – If you’ve read any of my previous posts or blog comments, this is something that I reiterate often. There is such a thing as “spammy verbiage” and if you have it in either your subject line or the body of your email, filters, like Gmail, may not let you pass.
- Build relationship with your subscribers – Don’t have your subscribers guessing when they’ll hear from you again. One of the first steps to building a relationship is to be consistent. You want your readers to anticipate your campaign, not be annoyed, so find your happy medium to avoid sending too much or too little. Try once a week first, and go from there.
Any other suggestions I may have missed? How do you guarantee your campaign’s deliverability? I’d love to hear. As always, Happy Emailing!!
Stephanie Fischbach
