Power of Subject Line

You have approximately fifty words to summarize and captivate your reader in to wanting to learn more about what you have to offer. The subject line, often overlooked, can be interpreted as your campaign’s first impression to its reader. One wrong move, and your time, hard work and valuable message can end up deleted and un-read. Even worse, one bad campaign can ruin your opportunity in establishing a trusting relationship with the reader later on.

Below are some helpful hints to intriguing your reader into wanting to learn more about what you have to offer.

Keep it simple

Keep things simple and don’t be misleading. If you are writing a campaign about a sale your organization will be having, then be consistent with the body of your email. The reader should know that by opening your email, they will have access to offers and savings that those who are unsubscribed may not have.

Personalization helps

This doesn’t necessarily mean that you need to address each person individually by name, but personalize it for your customer and for what their needs are. It’s also important to utilize a tone and demeanor that establishes a connection with your readers. The more people can relate or feel as if the message is individualized for them, the better your chances are of it being opened.

The “From Line” is just as important

Not only is the “From Line” a necessity, but it sets the stage for the rest of the email. Recent research shows readers often look at the “From” line first when deciding to open an email, and then the subject line, so make sure that the two coincide.

Remember to keep track of the success of your campaigns and the corresponding subject titles that were involved. That may be some of your most valuable data when exploring your next email campaign.

What are some creative ways that you make your subject line work for you and your campaigns?

Stephanie Fischbach